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Motivated sellers don’t look for a company to sell their house to. They look for a company they can trust. These lessons are about becoming that company on your website.

• The 3 Pillars of ConversionCompetence, Personality, Credibility. Why sellers pick one investor over every other.

Credibility

• Improve your credibility score, part 1
• Improve your credibility score, part 2
• The importance of a good lead-generating site

Conversion strategy

• The Forced Traffic Conversion (FTC) strategy
• Creating temptation: the job interview

Want a site that starts from the 3 Pillars? Apex Vivus seller websites are built around them.