The SEO and AISO For Real Estate Investors Blog

Every lesson on ranking, conversion and lead generation for real estate investors, from Jerryll Noorden. 75 posts · 153 questions answered.

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Different House. Same Chaos. How We Flipped This House, hosted by Jerryll Noorden
New series · REILink presents

How We Flipped This House

Real flips from our own company, start to finish: the deal, the demo, the design and every dollar. Told in parts as it happens.

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Cover: AISO: AI Search Optimization for Real Estate InvestorsAI search (AISO)

AISO: AI Search Optimization for Real Estate Investors

In SEO & AISO

How to get your website found, trusted and recommended by ChatGPT, Gemini, Google’s AI Overviews, Copilot and Perplexity.

BeginnerSEOAISOApex Vivus
14 min read
Cover: How Google & AI rank real estate investor websites (it’s not backlinks)Ranking on Google & AI

How Google & AI rank real estate investor websites (it’s not backlinks)

In SEO & AISO

Backlinks, keywords, bounce rate and click-through rate: what every SEO agency teaches you is backwards. Here is how Google actually decides who ranks #1.

BeginnerSEOMotivated sellers
13 min read
Cover: What you need to know about generating motivated seller leadsMotivated sellers

What you need to know about generating motivated seller leads

In Motivated Seller Leads

Read this before you send another mailer or make another call.

BeginnerMotivated sellers
12 min read
Cover: The ultimate SEO & AISO guide, for real estate investorsRanking on Google & AI

The ultimate SEO & AISO guide, for real estate investors

In SEO & AISO

Why conversions drive rankings, why search intent beats keywords, and 12 steps to rank #1.

SEOBeginnerApex Vivus
43 min read
Cover: The SEO & AISO Playbook for Real Estate InvestorsRanking on Google & AI

The SEO & AISO Playbook for Real Estate Investors

In SEO & AISO

The 7 steps we used to rank motivated-seller websites #1 on Google. The same steps get you recommended by AI search.

SEOAISOApex VivusREILink
9 min read
Cover: Why your motivated seller lists aren’t generating leadsLists & list stacking

Why your motivated seller lists aren’t generating leads

In Motivated Seller Leads

Foreclosures. Probate. Absentee owners. You pulled the lists and sent the mailers. So where are the motivated sellers?

Motivated sellersDirect mail
9 min read
Cover: List stacking for real estate investors: which owners deserve your attention?Lists & list stacking

List stacking for real estate investors: which owners deserve your attention?

In Motivated Seller Leads

The stressors that turn a dead list into deals. How to stack, verify and prioritize your lists before you spend another dollar on mail.

Motivated sellersDirect mailDeal Radar
13 min read
Cover: The 3 Pillars of Conversion: how to get motivated sellers to pick youThe 3 Pillars

The 3 Pillars of Conversion: how to get motivated sellers to pick you

In Conversion & Credibility

Competence. Personality. Credibility. Why a homeowner fills in your form, and not the form of the investor ranked right next to you.

ConversionCredibilityApex Vivus
19 min read
Cover: How do I rank #1 on Google fast?Ranking on Google & AI

How do I rank #1 on Google fast?

In SEO & AISO
SEO
Cover: Pleasing Google vs pleasing your trafficRanking on Google & AI

Pleasing Google vs pleasing your traffic

In SEO & AISO
SEO
Cover: Practical SEO tips for investorsRanking on Google & AI

Practical SEO tips for investors

In SEO & AISO
SEO
Cover: Solid SEO that worksRanking on Google & AI

Solid SEO that works

In SEO & AISO
SEO
Cover: Ranking higher, better and strongerRanking on Google & AI

Ranking higher, better and stronger

In SEO & AISO
SEO
Cover: Enough struggling, start rankingRanking on Google & AI

Enough struggling, start ranking

In SEO & AISO
SEO
Cover: Step 1: get your real estate investor website set upInvestor websites

Step 1: get your real estate investor website set up

In SEO & AISO
SEO
Cover: Step 2: get your real estate investor website set upInvestor websites

Step 2: get your real estate investor website set up

In SEO & AISO
SEO
Cover: SEO vs PPC for real estate investors: the epic battleSEO vs paid ads

SEO vs PPC for real estate investors: the epic battle

In SEO & AISO
SEO
Cover: Are you paid traffic marketers all drunk?SEO vs paid ads

Are you paid traffic marketers all drunk?

In SEO & AISO
SEO
Cover: Improve your credibility score, part 1Credibility

Improve your credibility score, part 1

In Conversion & Credibility
ConversionCredibility
Cover: Improve your credibility score, part 2Credibility

Improve your credibility score, part 2

In Conversion & Credibility
ConversionCredibility
Cover: The importance of a good lead-generating siteCredibility

The importance of a good lead-generating site

In Conversion & Credibility
ConversionCredibility
Cover: The Forced Traffic Conversion (FTC) strategyConversion strategy

The Forced Traffic Conversion (FTC) strategy

In Conversion & Credibility
Conversion
Cover: Creating temptation: the job interviewConversion strategy

Creating temptation: the job interview

In Conversion & Credibility
Conversion
Cover: Yellow letters vs postcardsDirect mail

Yellow letters vs postcards

In Motivated Seller Leads
Lead generationDirect mail
Cover: Direct mail marketingDirect mail

Direct mail marketing

In Motivated Seller Leads
Lead generationDirect mail
Cover: Results on postcard marketingDirect mail

Results on postcard marketing

In Motivated Seller Leads
Lead generationDirect mail
Cover: Those friggin’ yellow lettersDirect mail

Those friggin’ yellow letters

In Motivated Seller Leads
Lead generationDirect mail
Cover: Yellow letters, part IDirect mail

Yellow letters, part I

In Motivated Seller Leads
Lead generationDirect mail
Cover: Get the right motivated seller marketing listDirect mail

Get the right motivated seller marketing list

In Motivated Seller Leads
Lead generationDirect mail
Cover: My marketing secretDirect mail

My marketing secret

In Motivated Seller Leads
Lead generationDirect mail
Cover: Setting the appointmentAppointments & offers

Setting the appointment

In Deals & Closing
Lead generation
Cover: How I get my offers acceptedAppointments & offers

How I get my offers accepted

In Deals & Closing
Lead generation
Cover: Contract sold: how to sell your contract while growing your cash buyers listCash buyers & assignments

Contract sold: how to sell your contract while growing your cash buyers list

In Deals & Closing
Lead generation
Cover: Finding cash buyersCash buyers & assignments

Finding cash buyers

In Deals & Closing
Lead generation
Cover: Getting cash buyers fastCash buyers & assignments

Getting cash buyers fast

In Deals & Closing
Lead generation
Cover: Selling my signed contractCash buyers & assignments

Selling my signed contract

In Deals & Closing
Lead generation
Cover: My introductionGetting started

My introduction

In Field Notes
Wholesaling
Cover: Humble beginningsGetting started

Humble beginnings

In Field Notes
Wholesaling
Cover: How to start wholesalingGetting started

How to start wholesaling

In Field Notes
Wholesaling
Cover: How to startGetting started

How to start

In Field Notes
Wholesaling
Cover: How do I start real estate investing?Getting started

How do I start real estate investing?

In Field Notes
Wholesaling
Cover: How to start real estate investingGetting started

How to start real estate investing

In Field Notes
Wholesaling
Cover: Full-time real estate investingGetting started

Full-time real estate investing

In Field Notes
Wholesaling
Cover: Giving wholesaling another tryGetting started

Giving wholesaling another try

In Field Notes
Wholesaling
Cover: I hate wholesalingGetting started

I hate wholesaling

In Field Notes
Wholesaling
Cover: Marketing continuesMarketing & leads

Marketing continues

In Field Notes
Wholesaling
Cover: Building momentumMarketing & leads

Building momentum

In Field Notes
Wholesaling
Cover: OMG, my phone is blowing upMarketing & leads

OMG, my phone is blowing up

In Field Notes
Wholesaling
Cover: Got a killer lead in 3 daysMarketing & leads

Got a killer lead in 3 days

In Field Notes
Wholesaling
Cover: More calls coming inMarketing & leads

More calls coming in

In Field Notes
Wholesaling
Cover: The phone rings but no progressMarketing & leads

The phone rings but no progress

In Field Notes
Wholesaling
Cover: Playing communication tagMarketing & leads

Playing communication tag

In Field Notes
Wholesaling
Cover: Communication is importantMarketing & leads

Communication is important

In Field Notes
Wholesaling
Cover: And more lead tagMarketing & leads

And more lead tag

In Field Notes
Wholesaling
Cover: Scheduling the walkthroughDeals & contracts

Scheduling the walkthrough

In Field Notes
Wholesaling
Cover: We have a walkthrough scheduledDeals & contracts

We have a walkthrough scheduled

In Field Notes
Wholesaling
Cover: An adventure in deal makingDeals & contracts

An adventure in deal making

In Field Notes
Wholesaling
Cover: I got a contractDeals & contracts

I got a contract

In Field Notes
Wholesaling
Cover: Another contract signedDeals & contracts

Another contract signed

In Field Notes
Wholesaling
Cover: Title search completedDeals & contracts

Title search completed

In Field Notes
Wholesaling
Cover: Found a buyerDeals & contracts

Found a buyer

In Field Notes
Wholesaling
Cover: My first paycheckDeals & contracts

My first paycheck

In Field Notes
Wholesaling
Cover: Pay dayDeals & contracts

Pay day

In Field Notes
Wholesaling
Cover: The flip is on the wayDeals & contracts

The flip is on the way

In Field Notes
Wholesaling
Cover: Our house flipping blogDeals & contracts

Our house flipping blog

In Field Notes
Wholesaling
Cover: Tornado in PensacolaDeals & contracts

Tornado in Pensacola

In Field Notes
Wholesaling
Cover: Stay the courseMindset

Stay the course

In Field Notes
Wholesaling
Cover: Grab these cojones and just do itMindset

Grab these cojones and just do it

In Field Notes
Wholesaling
Cover: What it means to be successfulMindset

What it means to be successful

In Field Notes
Wholesaling
Cover: Accomplishments do not define your worthMindset

Accomplishments do not define your worth

In Field Notes
Wholesaling
Cover: When I am filthyMindset

When I am filthy

In Field Notes
Wholesaling
Cover: Onwards to the big timeMindset

Onwards to the big time

In Field Notes
Wholesaling
Cover: ResurfacingMindset

Resurfacing

In Field Notes
Wholesaling
Cover: Short updateMindset

Short update

In Field Notes
Wholesaling
Cover: Assignment 1Mindset

Assignment 1

In Field Notes
Wholesaling

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